CLPS Apply Block-chain Technology in Banking

CLPS is working with a Chinese Rural Commercial Bank, applying block-chain technologies to its new customer rewards-points products.

Technologies such as big data, block-chain and machine-learning are only just starting to disrupt banking, and financial services in general. To help clients maintain their lead, and explore the opportunities these technologies hold,CLPS has formed diverse, agile teams tasked with the freedom to innovate.

One of these teams has worked to apply block-chain technology to rewards points. By employing technological advantages including assured trust and real-time settlement to points-rewards, block-chain brings banks, retailers and consumers real-time transparency and better mechanisms for informational feedback, allowing deeper customer analysis, better targeted promotion and lower costs. In additional, it allows banks to learn by doing, gaining familiarity, comfort and a key technical lead in the use of technologies that promise a revolutionary impact on the banking and transactions industries.

Together, CLPS and clients seek to continue to explore potential for innovation in the banking industry, challenging traditional business models, and in doing so bringing new and improved services to market.

About CLPS
CLPS provide clients and business partners with tailored technology solutions, utilizing over a decade’s experience in FinTech. CLPS has a network of offices across China as well as in Singapore and Australia, and is ISO9001:2008 and CMMI 5 certified. We believe in forging long term, win-win relationships that create sustainable business solutions.